Bodytone vs Technogym: which professional equipment for which budget?

Bodytone or Technogym? Technogym offers a connected premium range, its own digital ecosystem and a global brand image. Professional pricing is available on quotation. Bodytone focuses on value for commercial users. The European manufacturer is based in Murcia, Spain. Its machines are built for intensive use, with public prices excluding VAT.

One example is the Bodytone EVOT3+ treadmill, listed by Light In Fitness at 5,832.80 EUR excluding VAT. Compare total cost over 7 to 10 years for a club, box, hotel or public facility. Bodytone generally offers better value in this context. Technogym may suit a project where the equipment brand is part of the club’s positioning.

Transparency first

Light In Fitness distributes Bodytone alongside eleven other professional brands (Lexco, Etenon, Xebex, Ziva and others — see our brand portfolio). We do not distribute Technogym. This comparison is therefore written from the standpoint of a multi-brand distributor — and it is a fair one: Technogym is an excellent manufacturer, and we say so where it is true. Everything stated about Technogym below comes from the company’s own public communication; everything priced comes from our published catalogue.

Two European manufacturers, two philosophies

Technogym was founded in 1983 by Nerio Alessandri in Cesena, Italy. It has been listed on the Milan stock exchange since 2016. It supplied Olympic Games from Sydney 2000 through Paris 2024. Its main strengths are its global image and connected system: consoles, apps and member tracking. Professional prices are quoted for each project. The digital system adds value when staff and members use its features.

Bodytone is a Spanish manufacturer (Murcia) specialising in professional equipment: cardio, SRX plate-loaded, Solid Rock converging machines, Forza FH selectorised ranges and benches. Its strength is a consistent robustness-design-price ratio on machines certified for intensive use, with coherent ranges to equip a complete club. It is the brand we install most often on turnkey projects — including a real aquatic centre that grew from 25 to 50 Bodytone bikes in under a year after demand exceeded forecasts.

The criterion-by-criterion comparison

All Bodytone prices quoted are the public prices excluding VAT displayed on Light In Fitness product pages — verifiable in one click. Technogym does not publish its professional price list, so a direct like-for-like price comparison is only possible on quotation.

The calculation that really matters: 10-year total cost

Purchase price is only part of a fleet’s cost. Over a 7 to 10 year service life, include spare parts, service response times, software fees and resale value. Ask each supplier three questions before signing. Are parts stocked in Europe and guaranteed for 10 years? Is the first-response time in the contract?

Do consoles work without a compulsory subscription? Feedback collected from Light In Fitness customers between 2021 and 2024 reported about 80% fewer service issues than the imported entry-level ranges they replaced. This figure concerns our own installed base, not Technogym equipment. Lower service costs can matter more than the initial price.

Our honest recommendation

Choose Technogym if the equipment brand helps sell your premium offer and you will use its digital features. Choose Bodytone if you seek a balance of strength, design and price for intensive use. Public prices and after-sales support make project planning easier. A project can also mix Bodytone cardio, Etenon R8 strength machines, a custom rig and sports flooring.

A single distributor can supply this mix without a brand premium on every item. See our professional brand comparison and the Bodytone range. For a machine-level example, read our Bodytone Nexion T80T vs Technogym treadmill comparison.

Frequently asked questions

Is Bodytone suitable for intensive commercial use?

Yes. The professional Bodytone ranges distributed by Light In Fitness comply with EN ISO 20957 in the commercial use class, with CE marking. They equip fitness clubs, hotels, aquatic centres and public facilities across Europe, with after-sales response within 48 working hours.

Why does Technogym not publish its prices?

Technogym sells its professional equipment on quotation only, a common practice in the ultra-premium segment. Bodytone, distributed by Light In Fitness, displays public prices excluding VAT on every product page, which makes comparison and project budgeting straightforward.

What is the budget difference between the two brands?

Because Technogym communicates professional prices on quotation only, no published like-for-like figure exists. As a public reference point, a Bodytone EVOT3+ professional treadmill is listed at 5,832.80 EUR excluding VAT at Light In Fitness; request a Technogym quotation for the equivalent machine and compare the delivered, installed, 10-year cost.

Can Bodytone be mixed with other brands in the same club?

Yes, and it is often optimal: Bodytone cardio, Etenon R8 or Forza FH selectorised strength, a custom cross-training rig and matching sports flooring. Light In Fitness distributes 12 professional brands and designs coherent multi-brand fleets as turnkey projects with a single point of contact for service.

Comparing the two options for your project? Send us your floor plan and target market. Light In Fitness will provide a free Bodytone quote at catalogue prices excluding VAT within 48 hours. Compare it with a Technogym proposal using the same criteria: warranty, parts, response times and 10-year cost. Request your quotation.